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The Kickers success story

The Kickers success story

1970

Daniel Raufast, the creator of KICKERS, stops in front of a poster for the American musical comedy HAIR, an artistic reflection of a strong movement for freedom.

The Brand’s pillars

A whole generation full of energy and new aspirations is inventing a new way of life for itself day after day.
The watchwords of today’s youth in their determination to live their dreams:
In this imaginative and creative new wardrobe, a key element is missing that would be to shoes what jeans are to trousers: the symbol of an alternative culture,
an expression of originality and a promise of fun.

Kickers, the genuine jeans boot

This shoe appeared for the first time in the spring of the same year: it was called KICKERS, based on the word KICK and KER (for the American touch), with an ‘S’ added to underscore the similarity with the word ‘jeans’.

The iconic Kickers

Like JEANS, the fashion staple of the rock’n’roll generation, the KICKERS shoe is solid, practical and comfortable.
Like the multicoloured SHIRTS of the Flower Power era, it is lively, fun and colourful.
And like nearly everything that fans of the "Swinging sixties” enjoy wearing, it highlights the simplicity and authenticity of natural raw materials.

An international dimension

From the start, KICKERS was interested in the international market. The brand is currently present on all continents via its subsidiaries, its distribution partners and its licensees around the world.

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