To say that Kickers revolutionised shoes in 1970 is no exaggeration. The brand embodied the spirit of an entire generation, who helped it to create an inimitable style that flouted academic conventions.
Kickers stands for confident freedom, extravagant rule-breaking and an authentic, simple life.
The easy-going style was born, marked by the now-iconic flower tag at the tip, establishing the brand as an essential name in the history of cultural revolutions.
Kickers launches its iconic Rallye shoes to reflect a new generation of young adults with a preference for a relaxed pace of life. The original design had an iconic notched sole that catapulted the brand to success in France and around the world.